Internet Marketing is the use of various channels like search engines and social media to promote a business and its products or services through the internet. It is more effective than traditional marketing, given that firms get access to billions of people who use the internet daily.
Channels of Internet Marketing
As said before, internet marketing means combining various channels to spread our brand message to as many people as we can. According to a leading digital advisory services provider, these are the most effective channels of internet marketing:
Search Engine Optimisation (SEO)
Search engine optimization consists of tactics to rank a website on the top of Google, or other search engine results. Say that we own a shoe company in Singapore, then SEO means making our website pop on the top of the search results when people search for ‘buy shoes in Singapore.’ This will increase our website traffic which, in turn, will help increase sales.
With local SEO, instead of showing our website on the top of the search results, Google displays the Name, Address, and Phone Number (NAP) of our company at the top. This will help businesses that have a physical storefront rather than the ones that sell online.
Social Media Marketing
Social Media Marketing refers to the effective use of social media websites like Facebook, Twitter, Instagram, etc. to find prospects, and convert them into customers. Social Media Marketing is also a very powerful tool for the branding of a company.
In email marketing, we gather a list of email recipients and send them valuable content and information, including sales pitches to turn them into customers. Gmail is the most preferred tool for email marketing. It is helpful for both companies that sell products like eCommerce stores, and ones that sell service.
Other channels of Online Marketing include PPC, Video Marketing, Content Marketing, Network Marketing, and Contextual Marketing.
An efficient online marketing strategy is made when we choose the appropriate channels and leverage them accordingly. For example, social media marketing (mostly Instagram) is the best for clothing stores, while SEO can be good for professional services. We should work with a top accounting firm to know what is best for us.